Is the way you relate to potential clients sabotaging your efforts to communicate effectively with them? In business, as in marriage, one needs to identify what the other party is really hearing. Lisa Mininni, President of Excellerate Associates, a business coaching firm in Canton, MI, spoke to the National Association of Professional Organizers in Michigan (NAPO-MI) on that topic at their October 21 meeting. Known nationally as a change expert, Mininni specializes in helping clients who want to find more customers and more revenue in less time.
The attendees learned that a person’s internal hardwiring can unknowingly affect his/her interactions with others, especially clients. Using skilled techniques, Mininni believes people can change the results they seek through creating a framework for change; only then they are able to define their ideal client easily. You must “be exact to attract,” said Mininni.